💡 Growth Trajectory
Revenue grew 17.5× from Q3'16 to Q1'18, peaking at R$2.7M. November Black Friday drove a 43.7% QoQ surge — the strongest growth quarter. Growth then decelerated, signaling marketplace maturation.
💡 Payment Behavior
78.5% of revenue flows through credit cards, with 67% of users choosing installments. The 10-installment plan captures R$2.1M alone — promoting installment options could lift average order values.
💡 Geographic Concentration
São Paulo drives 41.4% of revenue. Top 3 states (SP, RJ, MG) = 54.5%. Northern/northeastern regions are severely underserved — expansion there is the clearest growth lever.